Characteristics of Women Associated in Imbabura Province: Contributions for a Model of Educommunication from Women Entrepreneurs

III Congreso Internacional de Psicología de la Educación. Ibarra (Ecuador). 2020.

To achieve gender equality in Ecuador requires more effort to improve equal access for women’s employment and their integral development. To this effect, boosting entrepreneurship through training programs is required. This research characterizes women’s associations in the Province of Imbabura to set a theoretical framework that builds, a posteriori, a model focused on edu-communication and non-formal education. This characterization was done by applying a mixed approach based on a field design. For this purpose, a field journal and a survey applied to 84 participants from three associations belonging to Ibarra, Urcuquí, and Cotacachi Cantons were used. The results evidence a population made up of mothers who carry out individual entrepreneurships, with less access to Information and Communication Technologies, young women with greater access to formal education; however all of them are interested in training aimed at the development of entrepreneurship competencies.